![]() What that means in practice is a more rollercoaster type of cinema experience: the seats move in all directions, fans blow wind through the auditorium, there are water sprays, scented air, smoke, strobes, snow effects and more. If Imax and 3D were the beginning of a new multiplex arms race, 4DX is the nuclear option, supposedly “a revolutionary cinematic experience which stimulates all five senses”. That’s what maker of new cinema technology 4DX claims happened, at least. We aim to bridge physical and virtual worlds for optimal asset management, to minimize risks and help plan for the future.I didn’t just go to a movie the other night, I was “in the movie”. As of 2019, Imagine 4D designs and creates Digital Twin solutions. In 2018, Imagine 4D’s flagship product was launched: Station IX, powered by Reflected Reality™, a proprietary technology which allows users to experience 3D virtual worlds in a collaborative, headset-free environment. In 2015, he pursued his vision and co-founded Imagine 4D, a company focused on delivering the most impactful and realistic virtual simulation experience possible. He had a vision for this technology and knew he could improve the user experience. In 2013, Textron Inc (NYSE: TXT) acquired Mechtronix.ĭuring his time at Mechtronix, Fernando was intrigued by the emergence of virtual reality technology. Fernando was named the Ernst & Young “Entrepreneur of the Year” in 2006. After his time at Concordia, Fernando co-founded and was CEO of Mechtronix Inc., an innovative manufacturer of full-flight simulators and provider of pilot training services. In 1999, his career began as a proud electrical design engineering researcher at Concordia University’s Fluid Power and Control Research Laboratory, which produced the first flight simulator using microprocessor technology. “Let’s see beyond what is currently available”, says Fernando Petruzziello, co-founder and CEO of Imagine 4D. To learn more about Multimmersion™, please read this blog post. We’ve designed this unique visual system to have the benefits of every immersive experience listed above, all while having the freedom to experience it with your own eyes in a comfortable setting that is adapted to the human brain. The user can experience optimal depth perception (3D), interact with the scene (7D) and be fully immersed in the experience (9D) in a headset-free immersive environment with near-retinal resolution. Where does Imagine 4D’s Station IX™ – The Multimmersive™ Experience fit into all of this? We consider the Multimmersive™ Experience to be 10D. It signifies the constant improvement of the user’s immersive experience. 10D…? Does a 10D (aka XD) immersive experience exist? Yes it does! It represents the evolution of 3D, 4D, 5D, 7D and 9D and offers a superior immersive experience with enhanced visual and interactive effects.The audience is fully immersed in a virtual experience. 9D: A 9D experience includes a virtual reality (VR) This means the user can wear a VR headset and block out the physical world around them.The audience participates in the film’s storyline and further immerses themselves in the overall experience For instance, a user can point an artificial gun at a target and guide the movie’s plot in a new direction. 7D: It is based on a 5D experience, but it includes some interactivity.Aromas could also be classified in a 5D immersive experience. For example, the user will feel wind, mist, snow, etc. 5D: This type of experience is based on 4D and includes an additional element: Sensation.For example, it incorporates a dynamic seat system that moves with the flow of the movie and further enhances the immersive experience. 4D: A 4D film is based on a 3D experience and adds a new element to the mix: Motion.Special 3D eyewear is usually required to experience this type of film. In other words, it offers a more realistic visual experience to how we perceive objects in the real world. 3D: A 3D movie or experience has a third dimension and has better depth.The experience is simply two-dimensional. It refers to a “conventional movie experience”, meaning watching a film on a screen such as your home television or on a large screen at the movie theatre. 2D: This is an experience that the majority of people are familiar with.So, what do these terms mean exactly and what are the main differences? We’ve broken it down for you!įor the sake of this article, we will be referring to immersive cinema experiences to explore the differences. We’re sure you’ve heard of the terms 2D and 3D, but in recent years, 4D, 7D and even 10D have made an appearance. ![]() Immersive experiences are offered in many different forms and have a variety of special effects.
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